Beauty Bakerie (the “Company”), an authentic and inclusive indie beauty brand globally recognized as the industry’s “modern bakery,” has completed a recapitalization with New Voices Fund, an investment fund focused on partnering with and investing in entrepreneurs of color to drive scalable and sustainable businesses that create generational wealth. The Sage Group served as exclusive financial advisor to Beauty Bakerie.
Led by founder Cashmere Nicole, Beauty Bakerie’s distinctly playful, baking inspired branding and accessibly-positioned, high quality products not only empower – but also inspire – the “sweet life” in its loyal consumers worldwide. Beauty Bakerie offers a complete portfolio of 200+ long-lasting, smudge-free makeup product SKUs across face, lips, and eyes that are vegan, paraben-free, and cruelty-free. Top hero products include Lips Whips, Flour Setting Powder, and Blending Egg Beauty Sponges.
The Company has successfully attracted and engaged with a broad base of consumers in the US spanning all demographics and skin types, with a particular resonance among Gen-Z and Millennials. The Company has accelerated sales growth through its digital-first and content-rich communications strategy, which benefits from a ground-up and consumer-led community of support on social media and endorsements from top celebrities like Beyoncé, and through retail expansion.
Beauty Bakerie manages a well-articulated distribution strategy that includes select flagship retail partnerships, including Ulta, Target, and CVS, and a fast-growing web business “beautybakerie.com.”