Kao USA Inc., a wholly owned subsidiary of Kao Corporation, will acquire prestige beauty line Oribe Hair Care from Luxury Brand Partners, integrating it into the Kao Salons Division brand portfolio.
Originally a hair care brand, Oribe has expanded its product range to include skincare and makeup products – Kao USA, Inc.
Kao USA Inc. (Kao) will appoint Oribe Hair Care (Oribe) co-founder and current president, Daniel Kaner, as president of the newly acquired entity. Kaner will be tasked will positioning Oribe for growth in salons globally. Kao has an existing distribution network through its Kao Salons Division which will serve as the infrastructure for expanding Oribe’s distribution.
Cory Couts, Global President, Kao Salon Division, said Kaner’s appointment will guarantee continuity for the brand. Couts added that it “is also a progression of our company’s mission to appeal to the most artistic and business‐minded salon professionals in the world.”
For his part, Kaner stated that Oribe has “always believed that hair care should be an immersive and luxury experience.” He said Kao supports the brand’s vision which will help lead international growth.
Oribe was originally founded as a hair care product line but the brand has since grown to include skincare, body care, makeup, tools and accessories, all of which are sold by top-tier salon professionals and specialty retailers.
The brand will continue to be based in New York City and will report to Kao through its current management. Financial terms of the acquisition, which is conditional on normal regulatory review, were not disclosed.
Once the acquisition is complete, Oribe will join other Kao beauty brands including Goldwell and KMS brands.